Safra Group
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| Privately held company | |
| Industry | Conglomerate |
| Founded | Mid 20th Century |
| Headquarters | São Paulo, Brazil |
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Key people
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Joseph Safra, (Chairman) Jacob J. Safra, Alberto J. Safra, David J. Safra |
| Products | Financial Services |
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Number of employees
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30,000 |
| Subsidiaries | J. Safra Sarasin, Banco Safra, Safra National Bank of New York, Chiquita Brands International |
| Website | www.safra.com.br |
The Safra Group is an international network of companies controlled by the Safra family, comprising banking and financial institutions, industrial operations, real estate and agribusiness. It is present in the US, Europe, the Middle East, Latin America, Asia and the Caribbean.
In the early nineteenth century, Safra Frères et Cie., the family's first financial institution, was founded. Further economic expansions prompted the family to open new branches in Beirut, followed by Istanbul and Alexandria. In the early 1900s, Beirut was chosen as headquarters of the newly founded Bank Jacob Safra. Following the end of World War II, Jacob Safra expanded the new banking activities toward Europe and later to Latin America and the United States.
Each bank has its own slogan in its local language for marketing purposes. They all involve security and solidity.
However, the Safra Group general slogan is present in every Safra Company and has been kept graven in stone for over a century. Composed of a quote from the patriarch Jacob Safra that underlines the group's long term strategy, it reads:
If you choose to sail upon the seas of banking,
build your bank as you would your boat,
with the strength to sail safely through any storm.
Safra National Bank of New York has a core business of private banking. It has branches in and around New York and in Florida, as well as representative offices in Mexico, Brazil, Argentina, Chile and Uruguay. As a complement to its core business, the bank also offers securities trading through its independent registered broker-dealer, Safra Securities Corp.; global securities trading capabilities through its investment division; international correspondent banking services, and international trade finance. The bank is a member of both the Federal Reserve System and the Federal Deposit Insurance Corporation (FDIC). Safra Securities Corp. is a member of the National Association of Securities Dealers (NASD).
Within the United States, the privately owned Safra National Bank of New York serves high-net-worth individuals, local businesses, and international corporations through branches in New York and Miami. It offers CDs, investment funds, money market instruments, and alternative investments. In addition to wealth management, the bank also performs brokerage services, bond trading, and correspondent banking. Safra National Bank is owned by the Safra family, noted benefactors of hospitals, synagogues, and universities in the US and abroad.
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Wikipedia