SS Music

Southern Spice Music
Launched	14 April 2001
Slogan	Like that
Headquarters	Chennai, Tamil Nadu, India
Availability
Satellite
Cable

SS Music or Southern Spice Music channel was a satellite television channel based in Chennai, India. The multilingual music channel broadcast film music songs from Tamil, Telugu, Malayalam and Kannada film industry. The music channel also aired mainstream international music from US, UK, Europe regions. It also promoted independent artist and pop music from south-Asian music Industry. The company was started by Fortune Media PVT LTD the parent company, as a lottery channel to announce lottery results. It slowly migrated towards music content for broadcast as there was plenty of free air time available for programming. I

Chennai’s SS Music eyes stronger presence in southern market, It was popular among the youth and southern cities of India. In 2004 the company was approached by MTV India for a takeover, to be branded as MTV South, but the deal went down. Southern spice music gave the talent platform for many individuals to establish themselves in Indian television market; many south Indian musicians, actors and television production personalities started their careers and made it big in Indian television industry through Southern Spice Music, since April 14, 2001.

Southern spice Music was started in 2001 as pure music entertainment channel, with English as their language of communication and the content in multilingual format, mainly Tamil, Telugu, Malayalam and Kannada. The southern state languages of India mainly focusing on South Indian people.

The reality shows like Voice hunt, VJ Factor, Launchpad, Dance with me, Challenge made the music channel famous in South India.

The daily show like Reach out, Virtual request, Connect, FIR, Hi5, Room with a view, Career show, Game station were hosted by VJ Craig , VJ Sriya reddy VJ Carry, VJ Paloma, VJ Pooja, VJ Rajiv, VJ Shyam, Vj Shaunak and many others.

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