SBS 2
| SBS Viceland | |
|---|---|
 |
|
| Launched | 1 June 2009 |
| Network | SBS Television |
| Owned by | Special Broadcasting Service |
| Picture format | 576i (SDTV) 16:9 |
| Audience share | 0.5% nationally (2016 ratings year, ) |
| Slogan | It's a TV Channel. |
| Country | Australia |
| Language | English |
| Broadcast area | Nationally |
| Formerly called | SBS TWO (1 June 2009 – 1 April 2013) SBS 2 (1 April 2013 – 15 November 2016) |
| Replaced | SBS World News Channel |
| Sister channel(s) |
SBS SBS HD Food Network NITV |
|
Availability
|
|
| Terrestrial | |
| DVB-T | 7 |
| Freeview SBS (virtual) | 32 |
| Satellite | |
| Foxtel (virtual) | 142 |
| VAST (virtual) | 32 |
| Cable | |
| Foxtel/Optus (virtual) | 142 |
SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air digital television multichannel owned by the Special Broadcasting Service (SBS). It began as SBS TWO on 1 June 2009, and was branded as SBS 2 between 2013 and 2016.
Its flagship news and current affairs program The Feed airs weeknights at 7:30pm.
In a statement made by SBS in early 2009 they announced plans for the channel SBS World that would replace SBS World News Channel. On 26 April 2009, Freeview's website and advertisements showed that the channel would be called SBS TWO.
On 12 May 2009, SBS revealed programming details for the SBS TWO launch. This included a 5-minute feature at 6 pm called SBS TWO Launch: What is SBS TWO?, followed by the Academy Award winning short film Harvie Krumpet. On 1 June 2009, the SBS World News Channel ended broadcast and went into a loop of advertising for SBS TWO before the official launch later that day. SBS had originally planned for the channel to focus on Asia-Pacific speciality shows, international children's programming and English learning programmes.
On 20 February 2013, SBS announced major changes to the programming on SBS TWO, with a relaunch as a bold, provocative channel for younger audiences aged 16–39 from 1 April 2013, known as SBS 2.
In June 2016, Shane Smith, CEO of U.S.-Canadian media company Vice, announced at the Cannes Lions Festival that the company had reached deals with international broadcasters to launch localized versions of Viceland—a television brand featuring lifestyle-oriented reality and documentary-style programming aimed towards young adults. Among the partners announced was SBS.
On 4 October 2016, SBS and Vice officially announced that SBS 2 would be re-launched as SBS Viceland on 15 November 2016. Michael Slonim, marketing director of Vice Australia, stated that SBS shared Vice's "storytelling sensibilities and curiosity about the world", and felt that the launch would "help catapult Vice further into the consciousness of young Australians". The channel remains operated by SBS, but will include original programmes produced for the American Viceland channel, alongside existing SBS 2 programmes such as The Feed.
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