Freeview (Australia)
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| Private | |
| Industry | Digital television |
| Founded | 24 November 2008 |
| Headquarters | Sydney, New South Wales, Australia |
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Area served
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Australia |
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Key people
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Liz Ross - CEO |
| Website | www.freeview.com.au |
Freeview is the brand name of the digital terrestrial television platform in Australia intended to bring all of free-to-air (FTA) broadcasters onto a consistent marketing platform, to compete against subscription television, in particular Foxtel. The strategy coincided with the expansion to 3 digital channels for each FTA network and the planned phasing out of analog television in Australia. Important services from Freeview include its free-to-air channels with an enhanced EPG (electronic program guide) across all channels. Freeview also certifies televisions, set-top boxes and personal video recorders (PVR) which meet its standards.
The Freeview brand was launched in November 2008 with teaser commercials promising 15 channels in 2009. The first new "Freeview" channel started on 26 March 2009 with Network Ten's One sports channel. Further advertising began on 26 April 2009, with the first Freeview certified devices appearing in retailers from May 2009. In June 2010, the second phase of devices, marked as "Freeview EPG" devices, became available in retail stores, designed to work with the newly launched interactive EPG built on MHEG-5. This Freeview EPG will cease operating on November 24, 2017, and Freeview is now focusing on its new Hybrid Broadcast Broadband TV (HbbTV) FreeviewPlus service which was launched in 2014 and incorporates an onscreen guide.
Digital terrestrial television commenced in Australia on 1 January 2001, in Sydney, Melbourne, Brisbane, Adelaide and Perth using DVB-T standards. The transition from analog PAL transmissions began in 2010 and was completed by 10 December 2013.
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Wikipedia