Séraphine (company)
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| Private company | |
| Industry | Fashion and apparel |
| Founded | 2002 |
| Founder | Cecile Reinaud, head designer |
| Headquarters | United Kingdom |
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Number of locations
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8 |
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Area served
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International |
| Products | Maternity clothing |
| Website | www |
Séraphine is an international maternity fashion label and store. The company was founded by French-born designer Cecile Reinaud in 2002. Séraphine is based in London and has stores in Dubai, Hong Kong, the United Kingdom and United States. Its clothing is sold around the world through various boutiques and online.
The maternity label received worldwide attention when Kate Middleton was photographed in a Séraphine dress for the first official family portrait with Prince George. Séraphine has also been worn by celebrities such as Anne Hathaway,Olivia Wilde,Halle Berry, Angelina Jolie,Kate Winslet,Christina Aguilera,Gwen Stefani, Doutzen Kroes, and Marion Cotillard. In 2015, Séraphine received the Queen's Award for Enterprise, the United Kingdom's highest official accolade for businesses. By 2017 Seraphine was generating £15.5m in turnover.
Séraphine was founded in 2002 by Cecile Reinaud. Originally from Paris, Reinaud studied business in France before moving to the UK to work for advertising agencies including JWT. Reinaud had the idea to start Séraphine after she was approached by multiple friends asking her to tailor their clothes during their pregnancies. Her first design for the label was a pair of maternity jeans with a special lining and flexible fit to accommodate pregnant women.
The first Séraphine store opened on Kensington Church Street in West London in 2002. In 2007, Séraphine opened its second store in Hampstead. The company launched a new, revamped website in December 2010.
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