São Paulo Fashion Week
| São Paulo Fashion Week | |
|---|---|
The event attracts the attention of the world press.
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| Location(s) | São Paulo, Brazil |
| Inaugurated | 1995 |
| Founder | Paulo Borges |
| Organised by | Grupo Luminosidade |
| Website | |
| ffw |
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The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event" and it is considered the fifth largest fashion week after in the world behind New York, London, Paris and Milan. It has been controversial in the past because of a "longstanding bias towards white models." In 2009 quotas were imposed that required that 10 percent of models to be "black or indigenous" as a way to foster equal opportunity.
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