Ruff Ryders Records
| Ruff Ryders Entertainment | |
|---|---|
 |
|
| Parent company | Universal |
| Founded | 1988 |
| Founder | Joaquin "Waah" Dean Darrin "Dee" Dean Chivon Dean |
| Status | Active |
| Distributor(s) |
Fontana (In the US) Universal (Outside the US) |
| Genre | Hip Hop |
| Country of origin | United States of America |
| Location | New York City, New York, United States of America |
| Official website | RuffRyders.com |
Ruff Ryders Entertainment is a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz. It operated as a subsidiary of Universal, and distributed by Fontana Distribution.
Ruff Ryders' was notable for managing DMX and The LOX who became stars for Def Jam and Bad Boy in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope, and had success with Eve, The L.O.X., Drag-On, and Jin, winner of BET's 106 & Park freestyle rap battle. The Deans' nephew, Swizz Beatz, is the main producer for most of the acts on the roster.
In 2000, when DMX accepted an award for the best Rap album at the Billboard Music Awards, the rapper was joined on the stage by his fellow Ruff Ryders' artists. In 2001, Cassidy signed to the label Full Surface through Swizz Beatz.
As the first Reunion Project since their 2005 Album The Redemption, Vol. 4 Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P, Sheek Louch and DMX, who had just been released from jail, for the Remix of "Who's Real". A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back.
In 2010, Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company.
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