Roxy Jacenko

Roxy Elise Davis-Jacenko is an Australian businesswoman and media personality, socialite and author, best known for her appearance on the 3rd season of The Celebrity Apprentice Australia. Her husband is former investment banker Oliver Curtis, who was convicted for insider trading.

Jacenko is the owner and director of Sydney-based public relations firm, Sweaty Betty PR, founded in 2004 when Jacenko was 24 years old. The company once boasted more than 70 clients including brands Peugeot, Coles Supermarkets, Oliver Peoples and Harris Scarfe. and celebrities Maude Garrett and MasterChef Australia contestant Hayden Quinn.

In early 2010, Jacenko signed a deal with the Seven Network to star in a semi-scripted reality television show called The Sweat Box (a play on the name of her PR agency). It was announced that the show would be similar to the US television show, The Hills, but would focus on Sydney's affluent Eastern Suburbs. Later in 2010, Channel Seven announced that production of the show had been cancelled.

In 2013, Jacenko appeared on the Australian version of The Celebrity Apprentice. Her appearance was characterised by conflicts with media identity Prue MacSween and swimmer Stephanie Rice and by accusations she favoured some team-mates over others. In the season final, Jacenko, John Steffensen and Jeff Fenech were named as runners-up to Rice who was named Celebrity Apprentice.

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