Ross Levinsohn is a technology and media executive best known for his roles as CEO at Yahoo and President of Fox Interactive Media. He is a leading industry figure who has long focused on the convergence of technology and media, and how the two industries work more closely together to enable one another . He served as CEO at Yahoo in 2012 and prior to that role was Executive Vice President, Americas and Head of Global Media. Levinsohn served as President of Fox Interactive where he helped create the largest digital businesses amongst the traditional media companies. He was also instrumental in the formation of what is now Hulu in 2005 during his tenure at News Corporation. He is a co-founder and partner with Whisper Advisors, a boutique advisory and investment firm, and a senior advisor for Boston Consulting Group. He serves on several public and private media and technology boards, including Tribune Media, mobile advertising and marketing firm MUNDOMedia, Dex Media, and the National Association of Television Program Executives. He is also a trustee at his alma mater, American University and a contributor for CNBC.
Levinsohn was born in New York City, grew up Tenafly, New Jersey and graduated from Tenafly High School in 1981, where he lettered in football, soccer, golf and baseball for the varsity teams. Levinsohn graduated from American University with a bachelor's degree in broadcast communications. He joined its board of trustees in 2015.
While in college, Levinsohn's entrepreneurial nature took shape, when he and his college roommate started a promotional company named Ross Productions. Building a database of students and young executives in the Washington, DC area, the company staged events on a nightly and weekly basis. Upon graduating, Levinsohn moved to New York and joined Saatchi & Saatchi focused on advertising accounts for daytime dramas as part of the Procter and Gamble account including As The World Turns and Guiding Light. Following, Levinsohn worked in sports marketing and promotion at Lapin & Rose where he helped promote and market some of the biggest boxing events globally including the Sugar Ray Leonard vs. Marvin Hagler "Superfight". and later he joined sports marketing and management powerhouse ProServ. which represented the likes of Michael Jordan, Jimmy Connors, and hundred of other athletes and events. Levinsohn developed marketing and promotional campaigns for athletes, TV and events, and dabbled at representing athletes during this period.