The Rose d'Or (Golden Rose) is an international awards festival in entertainment broadcasting and programming. Eurovision first acquired the Rose d’Or in 1961, when it was created by Swiss Television in the lakeside city of Montreux. The awards stayed with Eurovision for almost 40 years. Eurovision re-acquired the awards in 2013 and successfully re-launched the event that year in Brussels.
In 2014 the event took place on 17 September in Berlin, Germany. For the first time in its 53-year history, the competition categories were extended to include radio and online video programmes in addition to the traditional focus on television. Producers, executives from independent and public service broadcasters and heads of production companies from several countries took part. The Rose d'Or rewards originality, quality and creativity and sets the gold standard of excellence in entertainment programming.
There are six Award categories for television and online video:
There are three radio Award categories:
The festival was founded by Marcel Bezençon, who was inspired by the need of what was then a small group of international colleagues to find programmes to fill their summer schedules. He had the idea that Switzerland could produce an entertainment programme, which could then be swapped with programmes from other national broadcasters. The festival was held in the spring to have programmes ready for broadcast in the summer, and the Golden Rose awards established as an extra incentive. As the festival grew, programme swaps ceased to be viable and the innovative concept of the Film Kiosk was born. This idea – widely copied since then – rapidly turned the Rose d'Or into one of the world's most important entertainment programme markets. The awards became an important part of European television culture, and Golden Rose winners usually receive much prestige and publicity in their home countries.