Roku, Inc.
 |
|
| Private | |
| Industry |
Consumer electronics Broadcast media |
| Founded | October 2002 |
| Headquarters | Los Gatos, California, United States |
|
Key people
|
Anthony Wood (Founder, CEO) |
| Products | Roku: Roku Express, Roku Express+, Roku Premiere, Roku Premiere+, Roku Ultra, Roku Streaming Stick, Roku TV |
| Revenue |
 $400 million (2016) |
|
Number of employees
|
400+ |
| Website | www |
Roku, Inc. (/ˈroʊkuː/ ROH-koo) is an American private company that manufactures home digital media products. The company is based in Los Gatos, California. Roku manufactures a variety of digital media players that allow customers to access Internet streamed video or audio services through televisions, including subscription-based services as well as services that are available through the receiver free of charge. Roku licenses its hardware and software to other companies.
Roku was founded in October 2002 as a limited liability company (LLC), by ReplayTV founder Anthony Wood. Roku (六) means "six" in the Japanese language, to represent Roku is the sixth company Wood started.
Roku's consumer products included:
For retailers, Roku also produced:
Roku's audio products did not use internal storage but relied on Wi-Fi or Ethernet to stream digital audio over a network, either from Internet radio or a computer attached to the same network. Roku introduced the Radio Roku Internet radio directory in August 2007; Radio Roku provides a directory of Internet stations, accessible from a web browser or from SoundBridge players.
In April 2007 Wood was named a vice president of Netflix. After Netflix decided to not build its own player, a new Roku company was incorporated in February 2008, based in Palo Alto, California, with Netflix as an investor of $6 million, to build a player. Later in 2008 company headquarters moved to Saratoga, California, further south in Silicon Valley. A round of venture capital funding from Menlo Ventures was announced in October 2008. Another round of about $8.4 million was disclosed in 2009. In 2015, the company announced it would be sub-leasing the buildings in Los Gatos, California from Netflix.
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