Rogers TV

ROGERS tv

Industry	Media
Founded	1968 (some areas)
Headquarters	Ottawa, Ontario
Key people	Colette Watson VP, Rogers TV
Owner	Rogers Communications, Inc.
Number of employees	542
Website	www.rogerstv.com

ROGERS tv is a group of community channels owned by Rogers Communications. Many of these channels share common programs. ROGERS tv broadcasts into the Canadian provinces of New Brunswick, Newfoundland and Labrador and Ontario. ROGERS tv is available only in communities served by Rogers' cable and telecom division, and is not carried by other television services providers. Some channels broadcast in both the English and French languages, often on separate channels; see TV Rogers for the French version.

Historically ROGERS tv has been run as local Public-access television channels; whereas some stations are still run as community access, most stations are run as community stations where production is done in-house with community involvement, or produced by local production studios that provide their shows to be aired by ROGERS tv.

Rogers TV serves over 2.3 million cable subscribers. Programming on the channels is produced with the assistance of volunteers and community partners and associations, who assist, with the production and content of these programs.

Some programs feature local journalists from radio, print and TV media. The programs are occasionally derivative of mainstream commercial fare with emphasis on the communities the stations are in.

In April 2008, the company re-branded itself from Rogers Television to the simpler ROGERS tv (TV Rogers for the French-language stations). As with most re-branding initiatives, it included a new logo (seen above), a revamped website, on-air graphics elements and new paint schemes for the network's large fleet of production vehicles. Some media critics speculated that the name change was done to bring the cable channels into line with the rest of Rogers Communications' media properties, notably Omni Television and the City network.

This programming was created in response to older Canadian Radio-television and Telecommunications Commission (CRTC) regulations which previously required that cable companies produce content reflecting the local community. ROGERS tv annually receives applications from the community for new shows, and are reviewed by individual station managers and producers to access which programs can be produced with given production capabilities, likelihood of sponsorship, willingness of community involvement, and uniqueness of programming as major considerations. And because of CRTC requirements, the majority of the programs are produced in the local region of the station, while others are produced in neighbouring studios.