Rock in Rio USA

Rock in Rio USA
Genre	Rock, pop, indie, heavy metal
Location(s)	Las Vegas
Years active	2015
Website
Official Rock in Rio USA website

Rock in Rio USA was a music festival held in Las Vegas, Nevada in 2015. A spin-off of Rio de Janeiro's Rock in Rio festival, it was first held on May 8 and 9, 2015 at the Las Vegas Festival Grounds—a purpose-built venue on the Las Vegas Strip developed in cooperation with the festival's organizers. It shared a similar structure and format to its Brazilian counterpart, hosting at least 120 acts for its first and only edition.

Per the terms of the organizers' contract with the venue, the festival was to be held biennially from 2015 through at least 2019. The first edition was held across two weekends of two days each, and was to expand into a three-day, two-weekend format during the subsequent editions. However, after attendence and revenue from the 2015 edition were below expectations, the fate of the event has been left in question, and there have been no publicly-announced plans for a 2017 edition.

In November 2013, SFX Entertainment, an electronic dance music events company founded by Robert F.X. Sillerman, reached a deal with Roberto Medina, organizer of the Rock in Rio festival series, to acquire a 50% stake in a new entity that will own the rock music festival alongside Eike Batista's IMX, with SFX replacing IMX as the managing partner of the festival. Sillerman also disclosed that plans were being made to bring the festival to the United States for the first time ever. Medina revealed further information about these plans in an interview with Billboard shortly after the deal was reached. He stated that the inaugural festival was to be held in Las Vegas in May 2015, at a site in proximity to the Las Vegas Strip. Medina touted that in comparison to other, U.S.-based festivals, Rock in Rio USA was going to be "bigger in terms of public, in terms of sponsorship, in terms of social media. Not a little bit bigger, a lot bigger."

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