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Rocco Forte Hotels

Rocco Forte Hotels
Industry Hospitality
Founded 1996 in London, England
Founder Sir Rocco Forte
Key people
Sir Rocco Forte, Chairman
Olga Polizzi, Director of Design
Services Hotels
Number of employees
2,500 (2015)
Website www.roccofortehotels.com

Rocco Forte Hotels is a group of luxury hotels and resorts. It was established in 1996 by hotelier Sir Rocco Forte and his sister, Olga Polizzi, to create a group of luxury hotels in locations around the world. The group comprises a number of properties, each with its own name and distinct personality.

Following the takeover of the Forte Group by Granada plc in 1996. Sir Rocco Forte and Olga Polizzi the children of Lord Forte, the late hotel magnate formed RF Hotels. The rights to the Forte name were initially lost in 1996, when Granada plc bought the Forte Group.

The first hotel purchased by the newly formed company in 1997, ironically, was a former Forte Group hotel, The Balmoral Hotel in Edinburgh, which had been put up for sale by new owners Granada plc.

In 2001, following the de-merger of Compass Group from Granada's media interests, the use of the Forte trademark was returned to Sir Rocco Forte in a gesture intended to dispel the bitter legacy of the takeover.

In 2003, the company changed its name to Rocco Forte Hotels and The Rocco Forte Collection on 29 July 2007. The group name then reverted to Rocco Forte Hotels in 2011. The group's sales offices are located in London, Rome, Frankfurt, Moscow, Madrid, New York City and Los Angeles.

As a brand of Rocco Forte Hotels Limited, the group owns and manages luxury five-star hotels. Brown's Hotel, Hotel de Rome and Hotel Amigo are members of The Leading Hotels of the World.

Currently, the company is scouting locations in Amsterdam, Barcelona, Madrid, Milan, Moscow, New York City, and Paris for future hotel openings.


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