Robert L. Stone

Robert L. Stone (December 19, 1921 – January 28, 2009) was an American business executive who served as chief executive officer of The Hertz Corporation and ran the television division at Columbia Pictures.

Born in New York City on December 19, 1921, Stone served in the United States Army Air Forces during World War II, where he enlisted in 1942. As a bombardier, he flew 40 combat missions in the Pacific and was awarded the Distinguished Flying Cross and the Air Medal.

Stone was hired by a management consulting firm in 1946, after leaving his military service. In 1951, he was hired by the American Broadcasting Company, where he ultimately was named as vice president and general manager of WABC-TV, the network's flagship station in New York City. He was hired by the National Broadcasting Company in 1959, where he became general manager of the television network and president of the NBC radio network.

The RCA Corporation named him to serve as chairman and chief executive of Hertz in 1972, moving him over NBC, which was also owned by RCA at the time. In his tenure at Hertz, he grew the company's revenues from $21 million to $200 million by the time he left the firm in 1978. Stone was behind the decision to make O. J. Simpson the feature of the company's television and print advertising, in a series of well-known television commercials, including one in which he leapt over rows of seats in an airport, running through an airport terminal trying to get to his Hertz rental car, while a woman yelled, "Go O.J. Go!". Stone had been looking for a celebrity spokesman who would be a change from those who just talked at the camera. Many of the commercials in what started as a $12.6 million advertising campaign were run initially during telecasts of football games, with the slogan "The Superstar in Rent-A-Car".

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