brand | |
Industry | motorcycles |
Area served
|
North America |
Parent | Montgomery Ward |
Riverside was a store brand used by North American retailer Montgomery Ward to market a range of captive import motorcycles, mopeds and scooters. The vehicles were typically manufactured by Motobecane, Benelli, Bianchi, Lambretta, or Mitsubishi. Benelli models included 250cc, 125cc, and 49cc models, Motobecanes with 49cc motors were also offered.