*** Welcome to piglix ***

Captive import


Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system.

The foreign vehicle may be produced by a subsidiary of the same company, be a joint venture with another firm, or acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of badge engineering).

Captive import arrangements are usually made to increase the competitiveness of the domestic brand by filling a perceived target market not currently served by its model lineup, that is either not practical or not economically feasible to fill from domestic production or a mutually beneficial agreement that helps automakers without a strong distribution network or a presence in a certain country to benefit from the distribution network and stronger brand image of an established automobile manufacturer in that location. One example is the agreement between Chrysler and Mitsubishi Motors that started in 1971, where Chrysler imported Mitsubishi-manufactured vehicles into the United States to fill a void in their compact lineup with vehicles such as the Dodge Colt. Mitsubishi would only start selling vehicles under their own name in the United States in 1982.

In countries or regions where a foreign manufacturer might have a fully owned subsidiary that develops and manufactures vehicles or a strong manufacturing presence, a captive import can be a vehicle from the manufacturers' indigenous country or an affiliated manufacturer worldwide. Holden is the Australian subsidiary of American General Motors, and was considered to be a domestic manufacturer in Australia until Australian domestic production completely ended in 2016. In the past, Holden has also imported the Mexican-built Holden Suburban, a variant of the North American Chevrolet Suburban, along with the Holden Jackaroo built by General Motors' Japanese affiliate Isuzu in Japan. An example of an Australian captive import is the Holden Barina that has since 1985 been the Suzuki Cultus, two generations of the European Opel Corsa, and is currently the Korean Daewoo Kalos (marketed internationally as the Chevrolet Aveo.)


...
Wikipedia

...