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Rilu Rilu Fairilu

Rilu Rilu Fairilu
リルリルフェアリル
(Riru Riru Feariru)
Genre Fantasy, Romance, Coming-of-age story
Anime television series
Rilu Rilu Fairilu ~ Yousei no Door ~
Directed by Sakura Gojo
Written by Aya Matsui
Music by Kiichi Tsurusaki
Ryūichi Iwasaki
Ken Ikesaki
Studio Studio DEEN
Original network TXN (TV Tokyo, TV Osaka)
Original run February 6, 2016 – present
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Rilu Rilu Fairilu (Japanese: リルリルフェアリル Hepburn: Riru Riru Feariru?) is a character franchise created in collaboration by Sanrio and Sega Sammy Holdings, illustrated by character designer Miyuki Okumura. It is the second Sanrio franchise that was handled by two companies, the first being Jewelpet. The franchise was officially launched in March 2016.

An anime adaptation by Studio DEEN aired on all TXN stations in Japan on February 6, 2016.

In a strange magical world, Fairilu, a fairy born from flowers. Each Fairilu has their own magic key to open the Fairy Door, if they open in the right door, they can cast magic spells. Each of Fairilu born in a mix of similarities with flowers and animals, Lip, one of the Fairilu tries to make friends.

The franchise was first announced on December 11, 2015 as the second collaboration work between Sanrio and Sega Sammy Holdings, meant for the younger female demographic. It was revealed also that the series will have themes relating to flowers and keys, as well as mermaids and insects with characters officially based on the said themes. Merchandise of the series is officially planned, including stationary, toys, raincoats, clothing and more and was released in March 2016. In games, the series will appear in the next installment of the Apron of Magic Arcade game. More information of the franchise was unveiled on the 2016 Sanrio Expo on January 30, 2016, which includes the Sanrio Puroland Mascot form of Lip as well as revealed merchandise.


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