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Jewelpet

Jewelpet
Jewelpet logo.png
The Official Logo of the Jewelpet Franchise in Japan
Creator Sanrio
Sega Toys
Original work Sanrio Toys
Print publications
Novels Jewelpet: The Fuss in the Jewel Festival!? (2012)
Films and television
Films Jewelpet the Movie: Sweets Dance Princess (2012)
Television series Jewelpet (2009)
Jewelpet Twinkle☆ (2010)
Jewelpet Sunshine (2011)
Jewelpet Kira☆Deco (2012)
Jewelpet Happiness (2013)
Lady Jewelpet (2014)
Jewelpet: Magical Change (2015)
Audio
Soundtracks Jewelpet: Happy Music (2010)
Jewelpet Twinkle☆: Happy Happy Music (2010)
Jewelpet: Kirapika☆Song (2010)
Jewelpet Sunshine: Happyx3 Music (2011)
Jewelpet The Movie: Sweets Dance Princess Soundtrack (2012)
Original music See List of Jewelpet soundtracks
Miscellaneous
Toys Various (including plushes)
Producer Yuko Yamaguchi
Original artwork by Miyuki Okumura
Official Website http://jewelpet.info/

Jewelpet (Japanese: ジュエルペット Hepburn: Juerupetto?) is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Sammy Holdings, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyuki Okumura. The franchise was originally launched on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes.

Due to its success, Sanrio and Sega Sammy expanded the Jewelpet franchise overseas. The franchise is currently being licensed by Italian company Giochi Preziosi for its European release.

The series' official slogan is "Eyes of Jewel that Shine, glittering with Luck and Good Fortune".

In an antique shop, there was a magical Jewel Box which sat there for centuries and shined in very bright colors. A girl accidentally encountered the box and opened it, causing a strange light to shine and the girl was sucked inside. She was now in a strange new world that shined like jewels. A sign read Jewel Land. The girl was amazed, as everything shined in bright colors and was decorated in all kinds of jewels. At the center of the town, there was a strange tower, also decorated with magical jewels. She went to the tower and went inside.

The girl was greeted by a princess and was happy to see her as she offered her a jewel apple. The girl accepted the gift and the jewel in the girl's hand glowed, magically transforming into a cute animal. The princess said the creature was called a Jewelpet, and each of them live in Jewel Land. However, she also told her the crisis that Jewel Land was facing as the magic was starting to vanish. She told the girl that she must raise that Jewelpet she had into a full-fledged magician.


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