Richard and Maurice McDonald
| Richard McDonald | |
|---|---|
| Born |
Richard James McDonald February 16, 1909 Manchester, New Hampshire, U.S. |
| Died | July 14, 1998 (aged 89) Bedford, New Hampshire, U.S. |
| Resting place | Mount Calvary Cemetery Manchester, New Hampshire, U.S. |
| Nationality | American |
| Other names | Dick McDonald |
| Occupation | Entrepreneur |
| Known for | Co-founder of McDonald's |
| Spouse(s) | Dorothy McDonald (m. ?-1998; his death) |
| Maurice McDonald | |
|---|---|
| Born |
Maurice James McDonald November 26, 1902 Manchester, New Hampshire, U.S. |
| Died | December 11, 1971 (aged 69) Riverside, California, U.S. |
| Resting place | Desert Memorial Park Cathedral City, California, U.S. |
| Nationality | American |
| Other names | Mac McDonald |
| Occupation | Entrepreneur |
| Known for | Co-founder of McDonald's |
| Spouse(s) | Dorothy Carter (m. ?-1971; his death) |
Brothers Richard James "Dick" McDonald (February 16, 1909 – July 14, 1998) and Maurice James "Mac" McDonald (November 26, 1902 – December 11, 1971) were American restaurateurs and entrepreneurs who developed and opened the first McDonald's restaurant in 1940. Their innovative concept and execution of a fast food stand has been highly influential in American cuisine, serving as the foundation for a global enterprise.
The McDonald brothers' parents were immigrants from Ireland. Their father worked as a shift manager in a New Hampshire shoe factory. In the late 1920s, the brothers moved together to California.
In 1937, the McDonald brothers opened a hot dog stand (without hamburgers on the menu) in Arcadia, California, northeast of Los Angeles. It was a typical drive-in food stand of its era, where patrons waited in their cars while carhop waiters took and delivered orders.
In 1940, the brothers designed a purpose-built restaurant in San Bernardino, focused on hamburgers and french fries, on the corner of 1398 North E Street and West 14th Street in San Bernardino, California (34°07′32″N 117°17′41″W / 34.1255°N 117.2946°W). While this "McDonald's" was still premised on most customers arriving by car, its design was unique due to a combination of factors:
The new restaurant was a success, and with a goal of making $1 million before they turned 50 the McDonald brothers began franchising their system in 1953, beginning with a restaurant in Phoenix, Arizona operated by Neil Fox. At first they only franchised the system, rather than the name of their restaurant. Later, the brothers started franchising the entire concept, with restaurants built to a standard design, created by Fontana, California architect Stanley Clark Meston, and featuring Richard's suggestion of the paired Golden Arches, which formed an "M" when viewed from an angle.
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