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Rexall Sundown

Rexall
Private
Industry Pharmacy
Founded Boston, Massachusetts (1903)
Headquarters Boston, Massachusetts
Products Drugs
Website rexall.com

Rexall is a chain of American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977. (The "Rex" in the name came from the common Rx abbreviation for medical prescriptions.)

Since 1985, it has been the name of over-the-counter drugs and drugstores in Canada operated by the Katz Group of Companies, and of health supplements in the United States, where it is used as a store brand of variety store chain Dollar General. The Canadian Rexall brand is not related to the US operations.

In 1903, Louis K. Liggett persuaded 40 independent drug stores to invest $4,000 in a retailers' cooperative called United Drug Stores, which sold products under the Rexall name. After World War I, the cooperative established a franchise arrangement whereby independently owned retail outlets adopted the Rexall trade name and sold Rexall products. The company was based in Boston, in an area now occupied by Northeastern University.

The Rexall Train of March to November 1936 toured the United States and Canada to promote Rexall drug store products, and to provide the equivalent of a national convention for local Rexall druggists without the cost of travel. Free tickets for locals to see displays of Rexall products were available at local Rexall drug stores. The 29,000 mile tour visited 47 of the 48 contiguous states (omitting Nevada) and parts of Canada. The blue-and-white train of 12 air-conditioned Pullman cars with displays in 4 cars, convention facilities in 4 cars and a dining car was hauled by a streamlined 4-8-2 Mohawk locomotive, No. 2783 from the New York Central Railroad. It was the million-dollar brainchild of Louis Liggett, who travelled in the rear observation car.


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