Reputation (Taylor Swift album)
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| Studio album by Taylor Swift | ||||
| Released | November 10, 2017 | |||
| Label | Big Machine | |||
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Reputation (stylized as reputation) is the upcoming sixth studio album by American singer-songwriter Taylor Swift. It is scheduled for release on November 10, 2017, through Big Machine Records.
On August 18, 2017, Swift wiped all posts from her social media accounts, as well as her official website. A few days later, Swift posted a series of clips of a snake, which referenced her feuds with Kanye West, Katy Perry, Calvin Harris and Kim Kardashian the previous year. Fans speculated that Swift was about to announce an upcoming album. On August 23, Swift announced the album on her Instagram, revealing the album cover art and release date.Reputation is scheduled to be released on November 10, 2017. The album's lead single, "Look What You Made Me Do", was released on August 25, 2017. The album will also be released with two editions of a magazine, also titled Reputation, and available exclusively at Target. On September 2, Swift teased a second song during ABC’s Saturday Night Football telecast and was later posted on Instagram, titled "...Ready for It?", previewing the new track. The song was released on September 3, 2017.
UPS has announced it will be the "Official Delivery Partner" for Reputation. UPS trucks in select cities will feature a decal of the Reputation album cover. UPS is encouraging fans to take pictures of the trucks and post images to Twitter with a hashtag for an "improved opportunity" to buy concert tickets.
Swift is also partnering with Ticketmaster in a bundling program; those who would like to purchase tickets for Swift's upcoming live concerts can sign up to be put on a wait list, and can also gain wait list priority through a variety of methods, including purchasing merchandise and pre-ordering Reputation. The program ends on November 28, 2017 when fans will receive further instructions on how to purchase tickets.
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