...Ready for It?
| "...Ready for It?" | |
|---|---|
| Promotional single by Taylor Swift | |
| from the album Reputation | |
| Released | September 3, 2017 |
| Format | Digital download |
| Genre | |
| Length | 3:28 |
| Label | Big Machine |
| Songwriter(s) | |
| Producer(s) |
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"...Ready for It?" is a song recorded by American singer-songwriter Taylor Swift for her sixth studio album, Reputation. It is the first promotional single of the album, released by Big Machine on September 3, 2017. The track has received positive reviews by critics, who cited it as an improvement on Swift's previous single, "Look What You Made Me Do". Commercially, "...Ready for It?" has reached the top 10 in Australia, Hungary, New Zealand, Scotland, the United Kingdom, and the United States as well as the top 20 in Canada and Ireland.
Swift had first teased a portion of the single on September 2, 2017, during ABC's Saturday Night Football broadcast of the Florida State vs. Alabama game. The same day, she announced it would be included on her upcoming album Reputation and confirmed its release as a promotional single. It was made available for digital download as part of the pre-order of the album on September 3, 2017.
"...Ready for It?" is a "pop-oriented", "electronic-inspired"electropop and industrial pop song, with elements of tropical house and dubstep. The song features deep synths, a bass drop,drum machines and rapping. The atmosphere of the song drew comparisons to Rihanna and Kanye West's 2013 album Yeezus. The song is performed in the key of E minor with a tempo of 80 beats per minute, with Swift's vocals spanning from F3 to E5.
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