Relentless (drink)
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| Type | Energy drink |
|---|---|
| Manufacturer | Monster Energy |
| Country of origin | United Kingdom |
| Introduced | 2006 |
| Variants | Origin (Original), Passion Punch, Cherry, Zero, Apple and Kiwi and Lemon Ice |
| Website | http://www.relentlessenergy.com/ |
Relentless is the brand name of an energy drink created in February 2006 by The Coca-Cola Company. The drink has also been the subject of court proceedings for breach of trademark by Relentless Records. In the year ending 2010, sales of the product in the UK increased by 28 percent. After a deal on 14 August 2014 seeing Coca Cola purchase a 16.7% stake in Monster Energy, the ownership of the Relentless brand (along with other Coca Cola Energy brands) was transferred to Monster Energy and Monster Energy's non energy brands transferred to Coca Cola.
Relentless is sold in 500 ml cans and is marketed as being produced for "those with need of strong stimulation". The product's label includes a caution stating that Relentless is not suitable for children, pregnant women or those sensitive to caffeine. Relentless is marketed to provide continuing energy with the slogan of "No Half Measures" (a reference to the can size, which is twice that of a standard 250 ml can of Red Bull) With the gradual release of new flavours, the original flavour was renamed "Origin".
Relentless was introduced to the New Zealand market in May 2008 by Coca-Cola Amatil. It is only available in a 440 ml can. In April 2009, CCA replaced the Relentless drink range with the Mother Energy Drink range, which is imported from Australia.
Each can used to contain an extract of poetry, taken from the works of poets including John Milton, Lord Byron, William Wordsworth, Edgar Allan Poe, William Ernest Henley, Albrecht Dürer and Percy Bysshe Shelley.
The original Relentless logo and original packaging were designed by Rebecca Wright.[1]
The Relentless brand magazine This Is the Order (commissioned by Erasmus Partners in 2008) was created and designed by Rebecca Wright in collaboration with The Church of London Publishing.[2]
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