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Recurring in-jokes in Private Eye


The fortnightly British satirical magazine Private Eye has long had a reputation for using euphemistic and irreverent substitute names and titles for persons, groups and organisations and has coined a number of expressions to describe sex, drugs, alcohol and other aspects of human activity. Over the years these names and expressions have become in-jokes, used frequently in the magazine without explanation. Some have passed into general usage and can be found in other media and everyday conversation.

Lord Gnome, as well as being a media magnate, is regularly referred to as having other business interests. Special offers from "Gnomemart" frequently appear in the magazine, which also carries an occasional column called "The Curse of Gnome", chronicling the subsequent misfortunes of those who have in the past taken legal action against the publication. In 1993, during the only televised ceremony for Private Eye's Bore of the Year Awards ("the Boftys"), Lord Gnome (played by Peter Cook) made a brief appearance on a satellite hook-up from his yacht, pushing a member of the yacht's crew overboard in a parody of Robert Maxwell's death. The word "Gnome" may refer to the Gnomes of Zurich. Occasionally Lord Gnome is an oblique reference to editor Ian Hislop. In the sporting world, Lord Gnome CC is a nomadic cricket side, founded in 1963, that is named after the fictitious proprietor.

"From the message boards" is a parody of on-line discussion threads (especially those of BBC Radio 5 Live) whose users publish their comments using pseudonyms and are usually notable for extreme political or social attitudes expressed in poorly written English. The feature includes several recurring characters:

Towards the end of each issue, the magazine contains increasingly surreal jokes, references and parodies. Many of these have developed over time, and are thus now very familiar to long-term readers.


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