Gnomes of Zurich

Gnomes of Zürich is a slang term for Swiss bankers. Swiss bankers are popularly associated with extremely secretive policies, while gnomes in fairy tales live underground, in secret, counting their riches.Zürich is the commercial center of Switzerland.

After World War II, British Labour party politicians were worried about speculation against the pound undermining the economic regime. Economic growth in the United Kingdom was low, only half that of Germany and France. The demand for pound sterling started to fall.

Although Swiss bankers had been criticised in Britain since the 1950s, the term "gnome of Zürich" originated in a crisis meeting of the Labour politicians in November 1964. The politicians blamed Swiss bankers for raising speculation against the pound. During the meeting, politician George Brown criticised the Swiss bankers and said, "The gnomes of Zürich are at work again." The term "Gnomes of Zürich" was then used by many other politicians of the time. Then Prime Minister, Harold Wilson vowed to resist the gnomes' sinister power.

Paul Rossy, a top banker in Zürich at the time, stated, "In the world it is not the image, but the substance behind the image which counts." The phrase was adopted by the Americans as well.

Soon after the catchphrase became famous, a few Swiss bankers started answering their phone as "Hello, gnome speaking." An audacious Swiss banker moved to London in order to set up his business and named it "Gnome of Notting Hill".

In recent decades, Zürich bankers have lost the foothold they had in the global economy due to the rise of London, New York, Dubai and Hong Kong as leading financial capitals. The Zürich Money Museum displays the sculpture of a gnome. Jurg Conzett of the Zürich Money Museum says that nowadays, bankers see gnome as "almost" a noble title. Bankers currently based in London who are agitated by rising taxes, stricter regulation and public animosity towards investment banking are considering moving in large numbers to Zürich itself where banking is "the state religion."

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