"Read my lips: no new taxes" is a phrase spoken by then-American presidential candidate George H. W. Bush at the 1988 Republican National Convention as he accepted the nomination on August 18. Written by speechwriter Peggy Noonan, the line was the most prominent sound bite from the speech. The pledge not to tax the American people further had been a consistent part of Bush's 1988 election platform, and its prominent inclusion in his speech cemented it in the public consciousness. The impact of the election promise was considerable, and many supporters of Bush believe it helped Bush win the 1988 presidential election.
The line later hurt Bush politically. Although he did oppose the creation of new taxes as president, the Democrat-controlled Congress proposed increases of existing taxes as a way to reduce the national budget deficit. Bush negotiated with Congress for a budget that met his pledge, but was unable to make a deal with a Senate and House that was controlled by the opposing Democrats. Bush agreed to a compromise, which increased several existing taxes as part of a 1990 budget agreement.
In the 1992 presidential election campaign, Pat Buchanan repeatedly cited the pledge as an example of a broken promise in his unsuccessful challenge to Bush in the Republican primaries. In the general election, Democratic nominee Bill Clinton, running as a moderate, also cited the quotation and questioned Bush's trustworthiness. Bush lost his bid for re-election to Clinton.
In 1984, there was some controversy when Bush seemed to diverge somewhat from Ronald Reagan's view on taxation. Responding to Walter Mondale's admission that if he were elected taxes would likely be raised, Bush also implied that tax increases might be necessary in the next four years. Reagan asserted that he had no plans to raise taxes in his second term, and Bush quickly argued that he had been misunderstood. Bush's statements led some conservatives to begin doubting Bush's dedication to tax cuts.