Re-cut trailer

A re-cut trailer, or retrailer is a parody trailer for a movie created by editing footage from that movie or from its original trailers, and thus are a form of mashup. They generally derive humor from misrepresenting the original film: for instance, a film with a murderous plot is made to look like a comedy, or vice versa. They became popular on the Internet in 2005.

The making of retrailers became possible with the availability of consumer-level digital video editing suites. The more sophisticated of these allow the editor to separate the audio and video tracks of a clip, allowing the original score or soundtrack to be removed — these contribute most to a scene's tone—and replaced with another. By placing clips of different characters (typically closeups) together in sequence, a relation between them may be implied, regardless of where each character is actually situated within their respective movie. All that remains is to include certain conventions such as voice-over narration, titles and credits, and the familiar MPAA rating system copy (the white-on-green introductory screen).

One of the first re-cut trailers debuted in December 2003, named Kill Christ. It mocks the films Kill Bill: Volume 1 and The Passion of the Christ.

Then, a contest held by the Association of Independent Creative Editors led to the creation of a re-cut trailer of The Shining ([1]) in October 2005, which made the horror film appear to be a light-hearted family comedy drama about father and son bonding, adding voice-over narration and Peter Gabriel's song "Solsbury Hill" to augment the re-edited footage. The video, created by Robert Ryang from editorial house PS 260 in New York City, became an internet phenomenon, and made Ryang minorly famous, as well as winning him the contest. The video also jump-started the popularity of re-cut trailers for the internet community.

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