Mashup (video)

A video mashup (also written as video mash-up) combines multiple pre-existing video sources with no discernible relation with each other into a unified video. These are derivative works as defined by the United States Copyright Act 17 U.S.C. § 101, and as such, may find protection from copyright claims under the doctrine of fair use. Examples of mashup videos include movie trailer remixes, vids, YouTube Poop, and supercuts.

These two types of music video mashup are usually edited to match the rhythm of the song, and seeking to show a particular aesthetic style.And towards to a celebrative communication.

The last two types are typical use-generated contents in the age of Web2.0,which reflects the more participation in mashup or remix culture.

Political video mashups are a primary example of citizen-generated content. These mashups allow the creator to form new meanings by juxtaposing two pieces of original source material, for example, someone may take footage of a politician's speech and 'mash it up' with footage from a popular reality television show. This form of mashup, according to Richard L. Edwards and Chuck Tryon, can be accepted as allegories of citizen empowerment. According to their article 'Political Video Mashups as Allegories of Citizen Empowerment', the videos are empowering because the users become more literate with online and offline information they receive daily; they become more active when it comes to interpreting meaning and also realising how a speech may have been manipulated.

Online videos such as political mashups are starting to take on a serious role within the politics of the United States of America. In the 2008 elections (often referred to as the 'YouTube elections') more than 40% of voters watched video content relating to the elections online. Now that the internet is so widely accessible it enables the user to make and find digestible content; political mashup videos can make a serious speech more humorous, accessible and understandable. However, because anybody can create these mashups, it is important to remember that the original meaning could have been violated. Edwards and Tryon mention that parody has become the most important form of critical intertextuality. Often, the creator of a political mashup will completely flip the meaning in order to make it funny, some mashup artists choose to make an entirely manufactured meaning from source material. Notable examples of political mashup videos and artists can be found below.

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