Re-Ment
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|
| Industry |
Toys Miniature Food Confectionery |
|---|---|
| Founded | May 1998 |
| Headquarters | 102-0083 3-5 Kojimachi Kojimachi Silk Building 3F, Chiyoda Tokyo |
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Key people
|
Ootake Hiroshil (President) |
| Products | Miniatures, mobile phone charms, miniature food, furniture |
| Total assets | 36 million yen |
|
Number of employees
|
34 |
| Website | www.re-ment.co.jp |
RE-MENT Co., Ltd. (株式会社リーメント Kabushikigaisha-Riiment?), located in Chiyoda Tokyo, is a Japanese manufacturer of collectible plastic toys. The company's name is derived from a combination of the phrase "reform the entertainment", alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as mobile phone charms, doll fashions and magnets. Re-Ment miniatures have been featured in two television advertisements by the Kellogg Company for their Pop-Tarts pastry product.
In 2008, the company began a collaborative partnership with Disney on a popular line of miniature toys featuring Mickey Mouse and characters from Toy Story, Winnie-the-Pooh, Alice in Wonderland and other stories. In July 2009, Re-ment partnered with Sanrio on a line of Hello Kitty miniatures. Re-Ment's most recent collaboration is with San-X on a line of Rilakkuma miniatures.
The following are major events in the company history:
Puchi is a traditional Japanese word meaning "mini", "little" or "petite" in English. The food miniatures in Re-Ment's Puchi Sample Series resemble the plastic sample food found in the windows and display cases of restaurants throughout Japan. Targeted at the adult collecting community, these 1:6 scale toys are typically displayed in dioramas and dollhouses or used with action figures and fashion dolls such as Blythe or Barbie.
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Wikipedia