Ravi Sawhney

Ravi Kumar Sawhney is an American industrial designer. He is the founder and CEO of RKS Design, co-founder (with Dave Mason) of RKS Guitars, and Chairperson of the IDSA/Business Week Catalyst Case Study Program.

Ravi Sawhney's parents immigrated from India to Canada in 1953, and Ravi was born April 16, 1956 in Nova Scotia, and moved to the United States in 1965. He started working as a designer and model maker in 1976 while studying at California State University, Northridge and Art Center College of Design. In 1978, he graduated CSUN and was hired by Xerox in the Advanced Product Development Group working in conjunction with Xerox PARC, where he was the sole industrial designer working with a team of 20 cognitive and social scientists to develop the first touch screen interface. He founded RKS Design, now known simply as RKS, in 1980. He has taught Senior Level Industrial Design at Art Center College of Design, and Junior and Senior Level Industrial Design at California State University, Northridge. He has been a featured lecturer at Anderson School of Business, U.C.L.A. & U.S.C., and holds an Honorary Ph.D. from Academy of Art University. He created Psycho-Aesthetics, RKS's proprietary strategy and design philosophy. Ravi is an Expert Design blogger on FastCompany In September 2009, Ravi was inducted into the Industrial Designers Society of America's Academy of Fellows. Ravi Sawhney is also a member of the Dean's Executive Council at California Lutheran University's School of Management.

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