Ramon Jimenez Jr.
| Ramon Jimenez Jr. | |
|---|---|
| Secretary of the Philippine Department of Tourism | |
|
In office September 1, 2011 – June 30, 2016 |
|
| President | Benigno Aquino III |
| Preceded by | Alberto Lim |
| Succeeded by | Wanda Corazon Teo |
| Personal details | |
| Born | July 14, 1955 |
| Nationality | Philippines |
| Spouse(s) |
Abby Jimenez advertising executive |
| Relations |
Ramon T. Jimenez, father, prominent labor lawyer |
| Children |
Sassa Jimenez fashion designer |
| Residence | Makati, Philippines |
| Alma mater | University of the Philippines College of Fine Arts |
| Occupation | Tourism secretary |
| Profession | Advertising |
Ramon Reyes Jimenez Jr. (born July 14, 1955) sometimes known as Monet or Mon Jimenez, is a prominent advertising executive and is notable for being the Secretary of Tourism of the Philippines during the presidency of Benigno Aquino III. On September 1, 2011, President Aquino picked him as his Tourism chief following the resignation of former Tourism secretary Alberto Lim. Jimenez assisted with the advertising campaign of Aquino earlier.
Jimenez began his career at Saatchi & Saatchi in the creative department, and then formed a start-up boutique agency in the late 1990s called Jimenez & Partners which, after several mergers, became known in 2011 as Publicis JimenezBasic. He was the senior consultant and joint chief executive officer of WOO (Winning Over Obstacles) Consultants, and help build JimenezBasic Advertising into the largest creative advertising agency in the country during his stint as joint CEO from 1989 to 2008 with his wife and advertising executive Abby Jimenez. His work at the agency has been closely associated with the rise of Philippine brands such as Jollibee, Selecta Ice Cream, Safeguard Soap, San Miguel Beer, Cebu Pacific and Ivory Soap, among others.
Jimenez had also been the vice-president and executive creative director at Ace-Saatchi & Saatchi Advertising from 1988 to 1989, and also a consultant for marketing of the Ninoy and Cory Aquino Foundation. He has given numerous presentations at conferences on advertising-related topics He was instrumental in helping his extended family write a private book on five generations of his family, entitled Generations: In Search of Family, which chronicled the Jimenez clan in the Philippines. The multi-generational book includes his father Ramon T. Jimenez, a prominent labor lawyer, and his daughter Sassa Jimenez, a fashion designer. and his late uncle Nicanor Jimenez, who was a general in the Philippine resistance forces during World War II and later the Philippine ambassador to South Korea.
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