Rama Bijapurkar

Rama Bijapurkar
Nationality	Indian
Alma mater	IIM Ahmedabad
Occupation	Management consultant
Website	Official site

Rama Bijapurkar is an Indian management and market research consultant. She is considered one of the leading consultants on market strategy and consumer behaviour in India. She authored some popular business related books.

Rama Bijapurkar is a graduate of IIM Ahmedabad.

Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer related issues in India. She is also a keen commentator on social and cultural changes in the evolving liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategies. She describes her mission as bringing "market focus to business strategy".

Rama serves as an independent director on the boards of RBL Bank,CRISIL, Axis Bank, Godrej Consumer Products, Give Foundation (a not-for-profit company) and Mahindra Holidays & Resorts India Ltd. She served on the Infosys board from March, 2001, until she resigned in 2010. When she resigned, Rama was the only woman on the board.

An alumnus of the Indian Institute of Management, Ahmedabad, Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors.

Rama's work experience has been in market research and strategy consulting and includes leadership positions with McKinsey & Company, MARG (now AC Nielsen India), and full-time consulting with Hindustan Lever (now Hindustan Unilever India).

Her new book We are like that only: Understanding the Logic of Consumer India, (The Indian edition, Penguin) has been well received and very favourably reviewed. The international edition is called "Winning in the Indian Market - Understanding the Transformation of Consumer India", (John Wiley & Sons).

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