Ralph Records was the Residents' original record label, the name coming from the slang phrase for vomiting, "calling Ralph on the porcelain telephone".
Ralph was founded in 1972, shortly after the Residents had moved to San Francisco, when they realized that it was the only entity that would be willing to publish their work. They "unincorporated" themselves as the Residents Uninc. and managed the new company under that name. One of the group's members could draw, so they gave the company a graphic design wing called Porno Graphics, a.k.a. Pore-Know Graphics, a.k.a. Poor No Graphics, a.k.a. Porneaugraphics, etc., and the whole operation was run out of their new two-story building at 18 Sycamore St. in the Mission District. The band named its studio El Ralpho, spoofing Sun Ra who had named his El Saturn.
Ralph's first release was December 1972's Santa Dog (RR-1272), a two-disc single that was mailed out for free to about three hundred people—friends, radio stations, and even Richard Nixon and Frank Zappa were sent copies (though Zappa's was returned—he had moved). This was followed by the band's first album, Meet the Residents (RR-0274), which was recorded in 1973 and released in 1974. The band had trouble with distribution and made up 4,000 seven-minute flexi-disks based on the album with which to promote it. The flexi was included in the February 1974 issue of File, a Canadian art magazine.
Over the years Ralph moved to other artists besides the Residents. The first was Schwump, a friend from Portland, Oregon, who in 1976 released a single called "Aphids in the Hall" (RRX-0776). The Residents' best friend and guitarist, Snakefinger, released a single called "The Spot" (RR-7802) in 1978 and went on to release four albums.
Ralph's slogan Buy Or Die! was used as the title of its semiannual mail order catalogs, as well as its sampler 7" EPs. Four of the "Buy or Die!" EPs had cover art by Gary Panter.