Rafael Moreno Aranzadi
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| Personal information | |||
|---|---|---|---|
| Full name | Rafael Moreno Aranzadi | ||
| Date of birth | 23 May 1892 | ||
| Place of birth | Bilbao, Spain | ||
| Date of death | 1 March 1922 (aged 29) | ||
| Place of death | Bilbao, Spain | ||
| Height | 1.54 m (5 ft 1 in) | ||
| Playing position | Forward | ||
| Youth career | |||
| Escolapios | |||
| Senior career* | |||
| Years | Team | Apps | (Gls) |
| 1911–1921 | Athletic Bilbao | 17 | (10) |
| National team | |||
| 1920 | Spain | 5 | (1) |
| * Senior club appearances and goals counted for the domestic league only. |
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| Medal record | ||
|---|---|---|
| Men's football | ||
Representing  Spain
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| Olympic Games | ||
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1920 Antwerp | Team competition |
Rafael Moreno Aranzadi (23 May 1892 – 1 March 1922), known as Pichichi, was a Spanish footballer who played as a forward.
He played for Athletic Bilbao during the 1910s and 1920s.
Born in Bilbao, Biscay, Pichichi played in his first Copa del Rey final in March 1913 as Athletic Bilbao, his sole club, lost 0–1 against Racing Club de Irún. Later the same year, on 21 August, the same opponents, now renamed Real Unión, were invited to play the inaugural game at San Mamés Stadium, and he scored the very first goal at the new ground; he received his nickname because of his frail build.
Easily identifiable on the pitch due to a white cloth he tied to his head, Pichichi subsequently played in five other domestic cup finals, winning four and netting a hat-trick in the 1915 final as Athletic beat RCD Español 5–0. He died on 2 March 1922 at the age of only 29, victim of a sudden attack of typhus.
In 1920, Pichichi was a member of the very first Spanish national team that played at the Summer Olympic Games in Belgium. He earned five senior caps during one month, his debut coming on 28 August in a 1–0 win against Denmark.
Pichichi's father was mayor of Bilbao, and he was Miguel de Unamuno's nephew. Both he and his future wife were immortalised in a painting by Aurelio Arteta.
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