Broadcast area | Sydney, Australia |
---|---|
Branding | 954 2UE |
Slogan | We've made a lifestyle change. Now it's your turn. |
Format | Talkback |
ERP | 5kW |
Former frequencies | 1025 kHz AM (1925–1935) 950 kHz AM (1935–1978) |
Owner |
Macquarie Media (Radio 2UE Sydney Pty. Ltd.) |
Sister stations |
2GB 2CH |
Webcast | iHeartRadio stream |
Website | Talking Lifestyle |
Talking Lifestyle is a commercial radio station in Sydney, Australia owned by Macquarie Radio Network. It is Sydney's as well as Australia's oldest commercial national radio station, first broadcasting on 26 January 1925 on 1025 kHz AM before moving to 950 kHz in 1935 when virtually all Australian radio stations were assigned new frequencies. In 1978, 2UE moved to 954 kHz. It is located at the studios in Greenwich, New South Wales in Sydney's North Shore.
2UE was the centre of the cash for comment affair, an Australian scandal that broke in 1999. It concerned paid advertising on talk back radio that was presented to the audience in such a way as to sound like editorial commentary. The affair was first reported on the ABC program Media Watch by reporters Richard Ackland, Deborah Richards and Ann Connelly. They revealed that 2UE hosts John Laws and Alan Jones had been paid to give favourable comment to companies including Qantas, Optus, Foxtel, Mirvac and major Australian banks, without disclosing this arrangement to listeners. The Australian Broadcasting Authority found that John Laws, Alan Jones, and 2UE had committed 90 breaches of the industry code and five breaches of 2UE's license conditions. 2UE was fined $360,000 for John Laws's improper conduct.
In the eighth and final ratings survey for 2013, released on 10 December 2013, overall 2UE scored a 4.2% market share well behind market leader 2GB on 13.3 which was ahead of next placed ABC702 on 10.4. This rating placed 2UE tenth out of the 14 surveyed stations. During this survey period, its Monday to Friday share slipped to 3.2 per cent of the available audience, putting it behind Macquarie Radio Network’s 2CH which averaged 4.6 per cent and meant 2UE was only ahead of three stations. The 2UE drive show slipping a further 0.7 points after the firing of Jason Morrison in the middle of the survey, and evenings slipping further losing 2.6 points, its biggest drop in the survey.