RaceTrac

RaceTrac Petroleum, Inc.

Type	Private
Industry	Retail (convenience stores)
Founded	1934
Headquarters	Atlanta, Georgia, U.S.
Number of locations	670
Key people	Allison Bolch Moran, CEO Carl Bolch Jr. Chairman
Number of employees	7,450
Website	www.racetrac.com

RaceTrac Petroleum, Inc., is a corporation that operates a chain of gasoline stations and convenience stores across the Southern United States. The firm is Georgia’s third largest private company, with sales of $9.1 billion in 2013.

The company was founded by Carl Bolch Sr. in 1934 in St. Louis, Missouri, with his first stores operating under the name Carl Bolch Trackside Stations. In 1959, Bolch relocated and acquired the Oil Well Company of Opp, Alabama, which consisted of numerous independent outlets across rural Alabama.

His son, Carl Bolch Jr., who succeeded his father as chief executive, joined the company in Montgomery, Alabama in 1967. After pioneering the concept of self-service gasoline in Alabama, Florida, and Georgia, the company relocated its headquarters in 1976 to Atlanta, Georgia, and adopted the brand “RaceTrac” for its company-operated stations. RaceWay stations, operated by contractors, continue as a part of RaceTrac Petroleum.

In the 1990s RaceTrac operated as a cash-only business, but it now accepts credit cards, debit cards and fleet cards.

In October 2012, Carl Bolch Jr. announced he would be passing the CEO title to his daughter, Allison Bolch Moran, while remaining Chairman of the Board. The change went into effect December 31, 2012.

RaceTrac Petroleum, Inc. operates more than 650 retail gasoline convenience stores in 12 southeastern states under the RaceTrac (company-operated) and RaceWay (Contract Operator-operated) names. Most RaceTracs feature 20 to 24 fueling positions and a 5000+ sq. ft. convenience store offering over 4,000 items. In January 2012, RaceTrac introduced its new 6,000 square foot store design, the RT6K, which features Swirl World frozen yogurt, free wi-fi internet and indoor and outdoor seating.