RUEHL 925
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| Division | |
| Industry | Retail |
| Founded | September 2004 |
| Defunct | January 2010 |
| Headquarters | New Albany, Ohio, U.S. |
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Number of locations
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29 |
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Area served
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United States |
|
Key people
|
Mike Jeffries (CEO) |
| Revenue | $50.2 million USD (2007) |
| Owner | Abercrombie & Fitch |
| Website | www |
Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods and lifestyle accessories. Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa.
The first Ruehl No.925 stores opened on September 24, 2004 at Westfield Garden State Plaza in Paramus, New Jersey, Woodfield Mall in Schaumburg, Illinois, and at International Plaza in Tampa, Florida.
Similar to Abercrombie & Fitch's moose logo and Hollister Co.'s seagull, Ruehl featured a French bulldog named "Trubble" embroidered on its clothing and accessories.
On June 17, 2009, Abercrombie & Fitch announced it would cease operations of the Ruehl brand.
Ruehl's storefront was meant to resemble a series of brownstone buildings, with concrete walkways, hedges, flower boxes, and iron gates at the front door. The interior was sectioned off into numerous bedrooms, living rooms, and conservatories meant to mimic the interior of a home. Bookshelves lined the "living room", chandeliers hung from the ceiling of the "bedrooms", portraits sat on the floor, tilted against walls, and a central hallway divided the store in half.
At the time of the concept's closure, Ruehl had 29 full-line store locations in the United States:
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Wikipedia