RTC (record label)

RTC
Founded	late 1970s
Genre	various
Country of origin	New Zealand
Location	New Zealand

RTC is a New Zealand record label which licensed recordings from overseas Independent labels in the United States and in the United Kingdom.

The label was started in the late 1970s by John McCready, Brian Pitts, and Warwick Woodward. While still a fledgling indie distributor, they had Kama Fitzgerald in their employ who had previously worked for PolyGram marketing manager Stuart Rubin. In 1980, it was reported by Phil Gifford in the October 11 issue of Billboard that as an independent NZ label they had made a first. With the artists on their label having both an album and single at no 1 on the NZ charts, it was the first time an Independent label in New Zealand had achieved this. The album at the top of the charts was Black Sea by XTC, and the single was "Food For Thought" by UB 40. In 1981, it was reported by Glenn A. Baker in the September 19 edition of Billboard that the Australian Liberation label was sub-licensing recordings to RTC. However one act Mink DeVille, was to be excluded and instead be given to WEA New Zealand, due to its managing director Tim Murdoch having a personal interest in the band. In 1982, the label's way they packaged limited edition albums and singles worked well. In a week, the limited edition 7 inch picture sleeves of the groups Heaven 17 and were sold out.

As of 1979, the managing director of the label was Brian Pitts. The Promotions manager was Kama Fitzgerald.

Kevin Blackatini And The Frigids were an outfit that had a novelty hit in 1981 with "The Fridge", which was a parody of "The Bridge" which was previously a hit Deane Waretini. Kevin Blackatini was actually Kevin Black from Auckland radio station, Radio Hauraki.

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