Pyongyang First Department Store

Exterior of the Pyongyang Department Store No. 1
Location in Pyongyang
General information
Address	Sungri Street
Coordinates	39°1′20.14″N 125°45′11.42″E / 39.0222611°N 125.7531722°E / 39.0222611; 125.7531722
Design and construction
Architect	Yun Ko-gwang

The Pyongyang Department Store No. 1 is a major retail store in Pyongyang, North Korea, catering mainly to the local community.

Located on Sungri Street near Kim Il-sung Square in downtown Pyongyang, it is one of the largest retail stores in the country and is often the site of large commodity exhibitions.

The store, along with two others, are run reportedly jointly with Chinese business partners.

The store offers a wide variety of items including electronics, clothing, furniture, foodstuffs, kitchenware, and toys. As of 2013^[update], approximately 70 percent of the items in the store are produced domestically. The store is also one of several official tourist stops in the city. While in other, more upmarket, department stores, like Paradise Department Store, only hard currency or a hard-currency related Won debit card is accepted as payment for the goods, in Department Store No. 1 only local currency is accepted.

Swedish undercover journalist Caroline Salzinger () describes her visit to the department store as a tourist: Upon arrival, the store was still closed. One of the tour guides accompanying her tried to distract her, while the other one rushed in to get the doors opened. When opened, the guide had to scramble passers-by to occupy the store as "shoppers". The moment they step in, the escalator is started. The shoppers appear clueless as to how to act in a department store. When after great pains Salzinger managed to purchase the goods she wanted, the cashier is confused and will not hand her a plastic bag for her items: "We look at each other in the eyes. She knows that something is wrong, and that not everything is like it should, but she does not know what it is."

Similarly, according to Salzinger, a Western diplomat had monitored the department store for one hour, and saw no one come out with purchased items.