Pure Digital Technologies

The Flip Video cameras were an American series of tapeless camcorders for digital video created by Pure Digital Technologies, a company bought by Cisco Systems in March 2009; variants included the UltraHD, the MinoHD, and the SlideHD. Flip Video cameras were known for their simple interface with few buttons, minimal menus and built in USB plugs (from which they derived the flip name), and were marketed as making video "simple to shoot, simple to share" Production of the line of Flip video cameras ran from 2006 until April 2011, when Cisco Systems discontinued them as part of a move to "...exit aspects of (their) consumer businesses." . Flip cameras contributed to an increase in the popularity of similar pocket camcorders, although the inclusion of HD video cameras in many smartphones has since made them a more niche product.

Flip cameras can record videos at different resolutions. FlipHD camcorders digitally record high-definition video at 1280 x 720 resolution using H.264 video compression, Advanced Audio Coding (AAC) audio compression and the MP4 file format, while the older models used a 640 x 480 resolution. The MinoHD and SlideHD models had an internal lithium-ion rechargeable battery included, while the Ultra series included a removable battery that could be interchanged with standard AA or AAA batteries

All models lacked memory card extension slots, though the Flip UltraHD(2 hr) could record to a storage device via FlipPort. Models could be connected to a computer with a flip-out USB connector, without the need for a USB cable. Flip Cameras recorded monaural sound, and used a simple clip-navigation interface with a D-pad and two control buttons which allowed for viewing of recorded videos, starting and stopping recording, and digital zoom. The third and final generation of Flip UltraHD cameras retailed for $149.99 and $199.99 for 4GB (1 hour) and 8GB (2 hour) models respectively, incorporated digital stabilization, and increased the frame rate from 30 to 60 frames per second. With FlipPort, users can plug in external accessories.

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