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Punjabi cinema (India)

Punjabi cinema
ਪੰਜਾਬੀ ਸਿਨਮਾ
پنجابی سنیما
PVR at Silver Arc Mall.jpg
PVR Cinemas at Silver Arc Mall, Ludhiana
Main distributors Sippy Grewal Productions
White Hill Production
Produced feature films (2014)
Total 50
Gross box office (2014)
Total 500 crore (US$78 million)
National films 450 crore (US$70 million)

Punjabi cinema (Punjabi: ਪੰਜਾਬੀ ਸਿਨਮਾ (Gurmukhi); پنجابی سنیما (Shahmukhi)), sometimes metonymously referred to as Pollywood, refers to the Punjabi language film industry of the Punjabi people of the world.

The cinema of Punjab has its beginnings with the 1928 production of Daughters of Today, the earliest feature film produced in Punjab. The first sound film, Heer Ranjha, using the sound-on-disc technology, was released in 1932. Since then, many films have been produced in Punjabi cinema, a number of which have received international recognition. Many actors and filmmakers started their careers in Punjabi films, a number of whom have acquired international reputations, and a number of whom have found greater financial benefits in careers in larger film producing industries.

Today, the Punjabi film industry generates several commercially successful movies every year, making Punjabi cinema into an increasingly competitive producer of films in the world. The Punjabi film industry is doing what many couldn't even perceive; lifetime revenues are touching figures like 30 crore (US$4.7 million) and 40 crore (US$6.2 million). In reality the share of makers is 50% but even that is too much for an investment as little as 1.5 crore (US$230,000). The Punjab Heritage and Tourism Promotion Board and National Film Development Corporation of India (NFDC) has formulated Punjab Entertainment Industry and film Tourism Promotion Policy (PEIFTPP) 2013 by working in close association. Punjab State Film Commission has set up. The policy allows rebate on entertainment tax to Punjab filmmakers if 75% of dialogues of the movie are in Punjabi.Cinema halls in villages are proposed to set up and will have one or two screens each with capacity of 100 seats, providing entertainment facilities to villagers. Year 2015 was attributed to a few directors who took the risk of taking up different subjects with some fresh stories and some fresh actors and villains. Sensing the future of entertainment, specially in Punjabi medium, the Punjab government has decided to give 'support to Pollywood' by setting up Film City and Film Institute in the vicinity of Mohali district.


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