Public folklore is the term for the work done by folklorists in public settings in the United States and Canada outside of universities and colleges, such as arts councils, museums, folklife festivals, radio stations, etc. The term is actually short for "public sector folklore" and was first used by members of the American Folklore Society in the early 1970s. Archie Green is generally credited as the founder of the public folklore movement, although his work builds on that of Ben Botkin and Alan Lomax, going back as far as the 1930s. (They called their work "applied folklore," a related but distinct paradigm.)
The birth of public folklore can be traced back to the creation of the American Folklife Center at the Library of Congress in 1970, by an act of Congress, sponsored by Sen. Ralph Yarborough (D-TX) and written by Green and then-Senate aide Jim Hightower. Other national programs were later established at the Smithsonian Institution and the National Endowment for the Arts (NEA), where prominent folklorists such as Ralph Rinzler, Alan Jabbour, and Bess Lomax Hawes worked. Funding programs were also established in the 1970s and 1980s in over 40 state arts councils, and these facilitated the eventual creation or funding of major non-profit centers for folklife documentation and presentation, such as City Lore and the Center for Traditional Music and Dance in New York, Texas Folklife Resources, Northwest Folklife, the Western Folklife Center, and the Philadelphia Folklore Project.