Provamel
 |
|
| Subsidiary | |
| Industry | Food processing |
| Founded | May 27, 1980 |
| Founder | Vandemoortele Groep |
| Headquarters | Wevelgem, Belgium |
|
Key people
|
Sven Lamote (CEO) |
| Products | soya based vegetarian/vegan products |
|
Number of employees
|
1,100 (2017) |
| Parent | Danone (2016) |
| Website | www |
|
Footnotes / references |
|
Alpro is a European company based in Ghent, (Belgium) that markets organic and non-organic, non-genetically modified, Plant-based products. Such as foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats or coconut. . Alpro employs over 1200 employees in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with majority of its business in Europe.
Alpro was founded in 1980, as a subsidiary of the Vandemoortele Group which is based in Belgium. Alpro expanded across Europe and in 2000 built a soy milk plant in Kettering, England.
In 2008 Alpro launched the UK’s first “reduced calorie soya alternative to yogurt” following the introduction of its Soy Light “reduced calorie soya milk” in 2006.
Alpro's revenues are reported to have tripled during the period from 2000 to 2008. Beverages make up two-thirds of Alpro's revenues.
In June 2009 Vandemoortele sold Alpro for an estimated US$455 million to Dean Foods, which marketed the "Silk" soy milk brand in the USA.
In June 2013, WhiteWave, the Dean Foods subsidiary that managed Alpro, was spun-off as an independent company- listing on the New York Stock Exchange. In July 2013 Dean Foods sold their remaining 19.9% stake in WhiteWave, thus ending their involvement with Alpro.
In July 2016 it was announced that the French company Danone would purchase WhiteWave Foods for $10.4 billion. The acquisition was completed in April 2017 and newly formed company is named DanoneWave
Alpro's General manager is Sven Lamote.
Alpro distributes soya based vegetarian/vegan products under the brands Belsoy, Alpro Soya and Provamel. Products include soya milk,soy yogurt, soya cream and soya based desserts, plant-based margarines and plant-based ice cream. All products are made from either non-GM soya, almonds, hazelnuts, cashew, rice, oats or coconut.
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Wikipedia