Prototype theory is a mode of graded categorization in cognitive science, where some members of a category are more central than others. For example, when asked to give an example of the concept furniture, chair is more frequently cited than, say, stool. Prototype theory has also been applied in linguistics, as part of the mapping from phonological structure to semantics.
As formulated in the 1970s by Eleanor Rosch and others, prototype theory was a radical departure from traditional necessary and sufficient conditions as in Aristotelian logic, which led to set-theoretic approaches of extensional or intensional semantics. Thus instead of a definition based model—e.g. a bird may be defined as elements with the features [+feathers], [+beak] and [+ability to fly], prototype theory would consider a category like bird as consisting of different elements which have unequal status—e.g. a robin is more prototypical of a bird than, say a penguin. This leads to a graded notion of categories, which is a central notion in many models of cognitive science and cognitive semantics, e.g. in the work of George Lakoff (Women, Fire and Dangerous Things, 1987) or Ronald Langacker (Foundations of Cognitive Grammar, vol. 1/2 1987/1991).
The term prototype has been defined in Eleanor Rosch's study "Natural Categories" (1973) and was first defined as a stimulus, which takes a salient position in the formation of a category as it is the first stimulus to be associated with that category. Later, she redefined it as the most central member of a category.
In her 1975 paper, Cognitive Representation of Semantic Categories (J Experimental Psychology v. 104:192-233), Eleanor Rosch asked 200 American college students to rate, on a scale of 1 to 7, whether they regarded the following items as a good example of the category furniture. This ranged from chair and sofa, ranked number 1, to a love seat (number 10), to a lamp (number 31), all the way to a telephone, ranked number 60.