George Lakoff

George Lakoff
Professor George Lakoff, 2012
Born	(1941-05-24) May 24, 1941 (age 75) Bayonne, New Jersey
Residence	Berkeley, California, United States
Nationality	United States
Fields	Cognitive linguistics Cognitive science
Institutions	University of California, Berkeley
Alma mater	Indiana University MIT
Known for	Conceptual metaphor theory Embodied cognition
Spouse	Robin Lakoff (divorced), Kathleen Frumkin (current spouse)
Website georgelakoff.com

George P. Lakoff (/ˈleɪkɒf/, born May 24, 1941) is an American cognitive linguist, best known for his thesis that lives of individuals are significantly influenced by the central metaphors they use to explain complex phenomena.

The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book Metaphors We Live By has found applications in a number of academic disciplines and its application to politics, literature, philosophy and mathematics has led him into territory normally considered basic to political science. In the 1996 book Moral Politics, Lakoff described conservative voters as being influenced by the "strict father model" as a central metaphor for such a complex phenomenon as the state and liberal/progressive voters as being influenced by the "nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues is influenced by being framed in linguistic constructions. In Metaphor and War: The Metaphor System Used to Justify War in the Gulf, he argues that the American involvement in the Gulf war was obscured or "spun" by the metaphors which were used by the first Bush administration to justify it. Between 2003 and 2008, Lakoff was involved with a progressive think tank, the now defunct Rockridge Institute. He is a member of the scientific committee of the Fundación IDEAS (IDEAS Foundation), Spain's Socialist Party's think tank.