Protea Hotels
 |
|
|
Native name
|
Protea Hotels by Marriott |
|---|---|
| Hotels | |
| Industry | Hospitality, Hotels, Tourism |
| Founded | 1984 in Cape Town, South Africa |
| Founder | Otto Stehlik |
| Headquarters | Cape Town, South Africa |
|
Number of locations
|
98 in 8 African Countries |
|
Area served
|
Africa |
| Products | Temporary residence |
| Parent | Marriott International |
| Website | Homepage |
Protea Hotels by Marriott is a leading South African hotel brand headquartered in Cape Town. The brand has more than 10,000 rooms in the African continent. As of April 2016, it is the largest hotel company on the continent, with over 100 managed and franchised properties in 8 African countries.
Founded in 1984, Protea Hotels by Marriott continues today to grow its portfolio and brands, through investments and upgrades.
The group currently comprises two brands: the mid-up market Protea Hotels by Marriott (including the lifestyle brand Protea Hotels Fire & Ice! by Marriott) brand and the superior deluxe African Pride Hotels.
As of 1 April 2014, the group sold its hotel marketing, management and franchise business to Marriott International. Today Protea Hotels operate as Protea Hotels by Marriott; one of the 19 brands under Marriott International, based in Bethesda, Maryland, USA, with more than 4,400 properties in 87 countries and territories.
The company manages or franchises three, four and five star properties in 8 African countries. The majority with over 70 of its properties located within the borders of South Africa, at April 2016. South Africa is where the company was founded and where it maintains its headquarters. Other countries of operation include Ghana, Malawi, Namibia, Nigeria, Tanzania, Uganda and Zambia.
Today the brand continues adding awards and accolades to its name, having been named the winner of 2 World Travel Awards for Best Hotel Group in Africa, winner of 3 Sunday Times Markinor Top Hotel Brand Awards and winner of 7 Sunday Times Generation Next Awards for the Coolest Hotel Group.
In July,2015 the Group was awarded top spot in the Hotels Category in the Ask Afrika 2015/2016 Icon Brands Survey, a significant accolade for South Africa’s leading hospitality group. In June 2016 the brand announced, TripAdvisor, the world’s largest online travel site, recognised a bulk of the Protea Hotels as 2016 Certificate of Excellence Award winners. Also announced, was the accolade of having earned a Travellers’ Choice Award.
...
Wikipedia