Prostitution (sex work), brothel-keeping, living off the proceeds of someone else's prostitution, and street solicitation are legal in New Zealand. Coercion of sex workers is illegal.
Prior to 2003, indoor prostitution in New Zealand was governed by the Massage Parlours Act 1978, which allowed brothels to operate in the guise of massage parlours. However, the act defined massage parlours as public places, so laws against soliciting in a public place applied to workers in parlours, and they were sometimes raided and entrapped by police posing as clients. Workers in the parlours were also required to provide their names and addresses to the police. Advertising the sale of sex ("soliciting"), running a brothel, and living off the earnings of prostitution were illegal. These laws were changed by the Prostitution Reform Act, passed in June 2003. The decriminalisation of brothels, escort agencies and soliciting, and the substitution of a minimal regulatory model created worldwide interest; New Zealand prostitution laws are now some of the most liberal in the world (see also Prostitution and the law).
Although prior to 2003, New Zealand had several laws meant to suppress prostitution, during the last decades of the 20th century, there had been a high degree of toleration of sex work in practice. Nevertheless, police continued to raid brothels, streets, and private residences of sex workers right up to the day before the Prostitution Reform Bill was passed by Parliament.
The earliest known examples of the exchange of sex for material gain in New Zealand, outside of the context of slavery by Māori, occurred in the early period of contact between indigenous Māori and European and American sailors. Along with food, water and timber, sex was one of the major commodities exchanged for European goods. The Bay of Islands and in particular the town of Kororareka was notorious for this and brothels proliferated. It is not clear whether all of these exchanges necessarily constituted prostitution in the usual sense of the word. In some cases, the sex may have been part of a wider partnership between a tribe and a ship's crew, akin to a temporary marriage alliance. The amount of choice women had about their participation seems to have varied. Throughout this period there was a severe gender imbalance in the settler population and women were in short supply.