Propaganda has been an important tool of the Republic of China government since its inception in 1912. The term xuanchuan (宣傳 "propaganda; publicity") can have either a neutral connotation in official government contexts or a pejorative connotation in informal contexts. Some xuanchuan collocations usually refer to "propaganda" (e.g., xuānchuánzhàn 宣传战 "propaganda war"), others to "publicity" (xuānchuán méijiè 宣傳媒介 "mass media; means of publicity"), and still others are ambiguous (xuānchuányuán 宣传员 "propagandist; publicist"). It also was an important tool in legitimizing the Kuomintang controlled Republic of China government that retreated from Mainland China to Taiwan in 1949.
Because the national government of this time was weak, it was difficult for any censorship or propagandistic measures to be carried out effectively. However, a bureau was set up to control the production and release of film in China. Also, newspapers unfavorable to the central government could be harassed at will. Propaganda of this time was directed against the Communists and the Japanese.
One of the main tools for disseminating propaganda in Taiwan has been the Government Information Office and the various media properties controlled by the Kuomintang and the government. Besides controlling commercial TV and radio stations, there also exists a police radio station that often broadcast "educational" plays with propagandistic value and a film bureau. After the Kuomintang fled to Taiwan, propaganda through public education in Taiwan was an important tool in creating a Chinese national identity among Taiwanese, and preparing the people for "a counter-offensive" against the PRC. Although the government is now democratic, the legacy of authoritarian rule has created a confusion of identity in Taiwan, with many adults having grown up thinking that the ROC was going to launch a "counter-offensive" against the PRC and with Mandarin becoming the most common language. Previously, the people were educated in the evils of the Communists, and the good of the Nationalists, with many Taiwanese remembering lore taught in elementary school on the wisdom of Chiang Kai-shek.
The Kuomintang also published numerous publications following their retreat to Taiwan, including the Free China Journal. Its popularity soared as the editors and writers analyzed political situations at the time, sometimes even advising or criticizing the government in earnest.