Pronunciation Book

Horse_ebooks was a widely followed Twitter account and Internet phenomenon. The account was apparently intended to promote e-books but became known for its unintentionally amusing non sequiturs in what seemed to be an effort to evade spam detection.

On September 24, 2013, it was revealed that the @Horse_ebooks account had been sold in 2011 in order to promote an alternate reality game developed for viral marketing towards a larger art project and the release of Bear Stearns Bravo, a series of interactive videos about the 2007 subprime mortgage financial crisis. The Twitter account has not been updated since.

Horse_ebooks was a part of a network of similar Twitter spam accounts which promoted e-books organized around a single theme. Based on investigations by Splitsider and Gawker, its creator was believed to be a Russian web developer and spammer named Alexei Kouznetsov or Alexei Kouznetsov Kouznetsov (Russian: Алексей Кузнецов, also romanized Alexey Kuznetsov). Kouznetsov owned as many as 170 domains associated with similar efforts, some of which have been shut down or discontinued. Other accounts include company_ebooks, action_ebooks and mystery_ebooks. Horse_ebooks tweeted fragments of modified text copied from other sources, mixed with occasional promotional links to websites selling e-books that were associated with the affiliate marketing company ClickBank. Examples include "I will make certain you never buy knives again," "We all agree, no one looks cool," "Is the dance floor calling? No," "everything happens so much" and "unfortunately, as you probably already know, people."

Its output was described as "strangely poetic" and as "cryptic missives that read like Zen koans which have been dropped on a computer keyboard from a great height".

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